Pink Reign Campaign

The MSCD’s Pink Reign Campaign seeks to facilitate the development of women and girls by providing opportunities to increase awareness and participation in the key aspects of sport and physical activity.  Initially launched in October of 2019, the campaign has supported 84 female participants in various fitness challenges- thirty-two (32) participants in the KISS 5K Race held in January 2020, thirty-six (36) participants in the OJO Fitness Aerobic Carnival Burnout in February 2020 and had sixteen (16), young girls, as part of the Power in Action Walk at the International Women’s Day Rally in March 2020.

Due to the COVID-19 pandemic, the campaign was reconfigured to a virtual edition and relaunched on International Women’s Day (March 8, 2021).  This campaign will now be executed using a comprehensive, four-pronged approach examining all areas of sport. This includes:

  • Monthly panel discussions –  This will provide a platform for athletes and key players to share experiences, and allow key stakeholders to impart knowledge on relevant topics such as women as leaders in sport, opportunities and careers in sport, entrepreneurship and business development, physical activity, diet and nutrition, mental health and well-being, non-communicable diseases and risk factors, fostering a culture shift and life skills. This exposure will be the foundation to new skills towards upward social mobility and an increased sense of social responsibility.


Schedule for Panel Discussions:

May 12th @1:00pm: “The Journey of a Million Miles: Tackling NCD’s in women and girls- Mental Health, Diet and Exercise”

May 26th @1:00pm: “Fostering a Cultural Shift”

June 30th @1:00pm: “Breaking the Cycle: Changing the Game”

July 28th @1:00pm: “Countless opportunities: Careers in Sport”

August 25th @1:00pm: “Money Moves- Entrepreneurship and Business Development”

TBC- September 22nd @1:00pm: “Becoming: Life Skills”

  • Social media stories highlighting and celebrating women in sport– this video series will feature 20 local women and girls excelling in various areas of sport, be it at the athlete, administrative or executive level. Due to the current COVID-19 restrictions, filming has been paused.


  • Sport training videos series –  This video series involves exposure to training in playing, managing, coaching and administration of various sports. These will introduce women to fundamental knowledge and skills to apply to various game situations and encourage participation in sport as fun rather than entirely competitive. Examples of these activities include checkers, scrabble and draught while exploring more physically intense activities like gymnastics, basketball, cheerleading, jump rope, karate, table tennis, body-building and weight-training


  • Virtual races -“GirlsRunTT” Challenge-  The #GirlsRunTT Challenge seeks to encourage more women and girls to be physically active and increase their involvement and participation in sport. In recognition of International Women’s Day 2021 (#IWD2021), the Ministry of Sport and Community Development (MSCD) enrolled and sponsored 340 women and girls to participate in a number of virtual road races covering 70 miles between the months of March and August 2021. The MSCD is working with Bafasports Limited on this initiative through the Bafasports’ Magnificent 70 Mile Challenge. The challenge takes participants on a virtual journey celebrating the magnificent seven buildings around the Queens Park Savannah, whilst paying tribute to the late ‘Granny’ Lucess, one of T&T’s most beloved long-distance runners.

Interested participants can register from 9 – 16 March 2021 at 4:00 pm by clicking here. Applicants will also be asked to state in 25 words or less what they #choosetochallenge in recognition of International Women’s Day 2021. The MSCD will announce selected participants by 30th March 2021 via its social media pages.

PINK Reign Campaign-GirlsRunTT Challenge Application Form (Google Docs)

Consent Form – GirlsRunTT Challenge

Virtual Race- FAQs (for 340 selected girls and women)

Where to run/walk?
Literally Anywhere! Here are some locations you can consider:

Queens Park Savannah
Chaguaramas Running & Cycling Path
West Park Savannah

Aranquez Savannah
Eddie Hart Savannah

Lange Park Savannah
Edinburgh 500 Savannah

Brian Lara Cricket Academy
Palmiste Park

Pigeon Point

What distance to run/walk?
For regular runners/walkers doing the 70 Mile Walkers Challenge, you can tackle each event in parts, doing as many runs or walks as you need to make the total 70 miles (equivalent to 31 laps of the Queen’s Park Savannah).

Where can I collect my medals and t-shirts?
Feel free to contact and visit the location closest to you for your medal. For any queries email or whatsapp 283-1365 for assistance.

Trinebox North (Port of Spain)

#10-12 Borde Street, Port Of Spain.
Tel: (868)-763-2839
Mon – Thu 7:30am – 4pm, Fri 7:30am – 3pm

Body Glow East (Trincity Mall)
Trincity Central Rd (upstairs, near the cinema)
Tel: (868) 289-BODY
Mon – SAT 11am – 7pm

Trinebox Central (Point Lisas)
Atlantic Plaza Pt Lisas
Tel: (868) 628-1100 Ext 4
Mon – Thu 9am – 5 pm, Fri 9am – 3pm

Trinebox South (San Fernando)
#109 Rushworth Street, San Fernando
Tel: (868) 223-8082
Mon – Thu 9am – 5pm, Fri 9am – 3pm